SEO optimization
SEO for any business and niche, not just online stores.
I work personally on every project, regardless of niche - online store, service business, B2B, local, SaaS, media. The playbook differs per case, but the principle is the same: SEO that brings real customers and orders, not 'keyword positions'. Here's what that looks like in practice.
What the work includes
The four pillars I work on simultaneously.
Technical SEO
- Speed and Core Web Vitals
- Indexing, sitemap, robots, canonical
- URL structure and internal linking
- Structured data (schema.org)
On-page
- Titles and meta descriptions with real intent
- Content built on real searches, not volume
- Optimization of top pages - products, categories, services, locations
Content
- Topic strategy around purchase intent
- Brief + editing, you or your writer writes
- Refreshing old pages that already rank
Off-site links
Optional, on top of the core scope
- Links from domains relevant to your niche
- No PBNs or low-quality blogs
- Digital PR and partnerships
Who this is for
A good fit
- Service and local businesses - lawyers, clinics, trades, agencies
- B2B and lead-gen sites - SaaS, manufacturing, business services
- Media, blogs, educational and information sites
- Corporate and brand sites that want organic traffic
- There's real demand in your niche (I check it before we start)
- You're ready to invest 3-6 months while results compound
Not a fit
- You have an online store - see Ecommerce SEO (separate service, different playbook for product / category pages, faceted nav and schema)
- You want a guarantee of #1 next month
- The niche has no demand and SEO is the wrong channel
- You only want 'a few links' with no work on the site
The first 30 / 60 / 90 days
- 01 / 0330
Audit and quick technical wins
Full technical audit, a prioritized plan, and fixes for what blocks indexing and speed.
- 02 / 0360
On-page and content
Rework of the most important pages around real demand and start of the content plan.
- 03 / 0390
Authority and scale
Link building from relevant domains and measurable growth of organic orders in GA/the store.
Pricing
Month-to-month. Cancel whenever. Prices exclude VAT.
Starter
- For small sites, local businesses and services
- Technical SEO + on-page
- Monthly report on traffic and real enquiries
- Priority email communication
Growth
Recommended- For growing businesses - stores, services, B2B, media
- Everything in Starter + content
- Weekly sprints and priority communication
+ Add-on not included
- Link building (billed separately)
Premium
- For sites with aggressive goals in competitive niches
- Full scope + digital PR
- Weekly reviews, direct access, urgent changes
+ Add-on not included
- Link building at a larger budget (separate)
All prices on this page are estimates for the most common scope. The real offer is built after our 30-minute call, when I've seen your store, your goals and your data.
Frequently asked questions
How long until I see results?
First technical wins in about 4 weeks. Tangible growth in organic orders usually in 3–6 months, depending on niche and competition.
Do I sign a long-term contract?
No. We work month-to-month. If it isn't delivering value, you stop, no penalties.
Who writes the content?
By default I provide the topic strategy and briefs and your team (or a writer I recommend) writes it, while I edit for SEO. On the Growth plan (€999/mo) and above I can also write and manage the content myself, I have a solid AI workflow with fact-checking, brand-voice tuning and editorial review, so you get ready-to-publish articles without hiring a copywriter.
What if my site isn't an online store?
I tailor offers for SaaS, lead-gen, local services and content sites when SEO is genuinely the right channel, same process, same transparency, just different KPIs (leads, demo bookings, sign-ups, qualified reads). For digital agencies that need senior SEO bandwidth, I also white-label.
What do reports actually look like?
Three things working together. (1) A monthly Looker Studio dashboard with organic orders and revenue (Shopify / GA4), Google traffic, top pages and a plain-language list of what shipped that month. (2) A monthly Google Search Console report, real positions, impressions, CTR, new ranking keywords and pages picking up speed. (3) Live notifications on any meaningful ranking movement: a new keyword breaking into the top 10, a traffic spike, a drop on an important page, you hear it first. Wins are packaged so you can share them in internal updates or with the board.
What access do you need during the project?
Three things only: admin access to your shop (Shopify / WooCommerce / Magento), Google Search Console and Google Analytics 4. That's it. The premium SEO tooling is on me, I run active subscriptions for Ahrefs, Screaming Frog, Sitebulb, Surfer, Looker Studio Pro and more, so you never pay for tools separately. Nothing on the site gets touched without written approval; every change goes through staging or has a tested backup.
What if we're not a good fit for each other?
It's not the end of the conversation, just the end of this engagement. We stay in touch, and I'll point you at specific people or channels that will serve you better right now, another SEO specialist, a PPC partner, an agency, a different positioning. Worst case, you walk away with a few concrete recommendations you can use immediately and a door open for a future round when the timing is better.
Case studies
Real work, on this exact service
Law firm (Sofia)
New law-firm site built from scratch with architecture by practice area and FAQ pages the AI models actually cite. SERP: 112 keywords in Top 10. Local SEO: #1 in Maps for primary terms. Enquiries 5× in 6 months.
Real estate broker (Sofia)
New site from scratch with a landing page per neighbourhood, schema on every listing, and buyer-focused content. SERP visibility: 142 keywords in Top 10. Local SEO pushes the broker to Maps Top 3. +280% organic enquiries in 7 months.
GEO / AI SEO
AI-ready pages that get cited in ChatGPT, Perplexity and Google AI Overviews.
Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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