Website build
Websites for services and local businesses. Optimized from day 1.
This is the build service for anything that is NOT an online store - services, local businesses, tradespeople, B2B, lead-gen. Think excavation services, contractors, lawyers, dentists, clinics, gyms, repairs, beauty. Pricing starts at €499 and scales with scope (number of pages, locations, complexity of functionality). For an online store, see the separate "Online store build" service.
What you get
Not just a brochure. A site that starts ranking from day 1 and brings real calls and enquiries.
- A fast, modern site (Next.js or WordPress), responsive on phone, tablet and desktop.
- Architecture and URL hierarchy mapped to real search demand in your niche before a line of code.
- On-page SEO + LocalBusiness / Service / FAQ schema baked in from the start.
- Sitemap, robots.txt, canonical tags - Google indexes what should be indexed, skips the rest.
- Google Business Profile set up and optimized so you appear on the map from day 1 (for local businesses).
- GSC + GA4 wired before launch - data from the first request.
- 90 days of post-launch support - small tweaks, new pages, corrections, no extra invoice.
- Video training on publishing new content yourself without breaking SEO.
Who this is for
A good fit
- Service businesses with a physical location - excavation, contractors, plumbing, repairs, hauling, cleaning
- Health and beauty - dentists, dermatologists, salons, hairdressers, massage
- Professionals - lawyers, accountants, notaries, consultants, agents, brokers
- Local hospitality - gyms, studios, restaurants, cafés, bars (when there's no ecommerce)
- B2B and lead-gen sites - manufacturing, engineering, business services
Not a fit
- Online store with products and a cart - see "Online store build"
- Pure corporate site with no interest in ranking on Google
- A brand site for a niche with no real search demand
A 3–5 week process
- 01 / 041
Discovery
Goals, audience, keywords, service area, structure.
- 02 / 042
Design
Mockups of the key pages and approval.
- 03 / 043
Development
Fast, clean code with SEO and schema built in.
- 04 / 044
Launch
GBP optimization (for local), tracking, testing and handover with training.
Pricing
VAT not included. From €499 based on scope. 20% off when combined with an SEO retainer.
Starter
Recommended- One-pager or more pages
- SEO foundation + LocalBusiness schema
- GSC + GA4 setup
- Right for a starting local business
Standard
- Up to ~10 pages (services, locations, about, contact)
- Full Google Business Profile optimization
- Local landing pages per city / district
- Sitemap, schema, canonical - all clean
Custom
- Complex sites, multilingual, multi-location
- Custom scope
- Quote after a 30-min call
All prices on this page are estimates for the most common scope. The real offer is built after our 30-minute call, when I've seen your store, your goals and your data.
Frequently asked questions
What's the real example?
bageruslugi.com - built from scratch: site + SEO + full Google Business Profile optimization. In 4 months, from zero to #1 in Google Maps for "багер услуги Хасково", calls jumped from 8 to 42 per month. Full case study in the portfolio.
What sets the final price?
Number of pages, number of locations served, complexity of functionality (online booking, quote forms, multilingual). I scope it on the 30-min call and give a concrete quote.
What technology do you build on?
Marketing sites - Next.js + Tailwind (fast, SEO-clean, easy to maintain). For clients who want to manage content themselves, WordPress on the same SEO foundation.
What happens after launch?
90 days of support and video training on publishing pages yourself. After that you can continue with an SEO retainer or on your own.
What do reports actually look like?
Three things working together. (1) A monthly Looker Studio dashboard with organic orders and revenue (Shopify / GA4), Google traffic, top pages and a plain-language list of what shipped that month. (2) A monthly Google Search Console report, real positions, impressions, CTR, new ranking keywords and pages picking up speed. (3) Live notifications on any meaningful ranking movement: a new keyword breaking into the top 10, a traffic spike, a drop on an important page, you hear it first. Wins are packaged so you can share them in internal updates or with the board.
What access do you need during the project?
Three things only: admin access to your shop (Shopify / WooCommerce / Magento), Google Search Console and Google Analytics 4. That's it. The premium SEO tooling is on me, I run active subscriptions for Ahrefs, Screaming Frog, Sitebulb, Surfer, Looker Studio Pro and more, so you never pay for tools separately. Nothing on the site gets touched without written approval; every change goes through staging or has a tested backup.
What if we're not a good fit for each other?
It's not the end of the conversation, just the end of this engagement. We stay in touch, and I'll point you at specific people or channels that will serve you better right now, another SEO specialist, a PPC partner, an agency, a different positioning. Worst case, you walk away with a few concrete recommendations you can use immediately and a door open for a future round when the timing is better.
Case studies
Real work, on this exact service
Excavator services (Haskovo, Bulgaria)
New site from scratch with architecture by service and service area, schema, GBP optimization and citations in Bulgarian directories. SERP visibility from 0 to 94 keywords in Top 10. Calls jumped 5× in 4 months.
Law firm (Sofia)
New law-firm site built from scratch with architecture by practice area and FAQ pages the AI models actually cite. SERP: 112 keywords in Top 10. Local SEO: #1 in Maps for primary terms. Enquiries 5× in 6 months.
Dental practice (Plovdiv)
New site from scratch with an integrated booking system, a page per doctor and service. SERP visibility: 61 keywords in Top 10. Local SEO + GBP: #1 in Maps in Plovdiv. 4× more online bookings in 4 months.
Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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