Portfolio
Results, not promises.
Real projects for Bulgarian online stores. Names and exact numbers stay under NDA, I share specifics one-to-one on a call.
Fashion online store
Technical foundation, reworked collections and product pages, links from relevant domains.
- Niche
- Fashion · DTC
- Platform
- Shopify
- Timeframe
- 9 months
- Organic traffic5,400 / mo.→32,800 / mo.
- Top-3 keywords27→1,891
- Referring domains9→187
Electronics store
Tamed faceted navigation, cleaned duplicates, product schema and internal linking.
- Niche
- Electronics
- Platform
- WooCommerce
- Timeframe
- 6 months
- Indexable URLs47,000→12,400
- Page load4.8s→1.6s
- Organic traffic21,000 / mo.→51,000 / mo.
Home & garden
Category landing pages built on real demand and content around purchase intent.
- Niche
- Home & garden
- Platform
- Magento
- Timeframe
- 8 months
- Organic orders320 / mo.→628 / mo.
- Category pages44→112
- SISTRIX visibility0.18→0.71
Local business
Optimized Google Business Profile, local citations and a reviews strategy.
- Niche
- Service business
- Platform
- GBP + site
- Timeframe
- 6 months
- Average position (Maps)#10.8→#2.4
- Direction requests85 / mo.→190 / mo.
- Calls from GBP1×→2.1×
A new site from scratch
A fast Next.js site with SEO, schema and tracking built in from launch.
- Niche
- B2C ecommerce
- Platform
- Next.js
- Timeframe
- 8 weeks
- Lighthouse Performance-→100
- Schema coverage-→100% (Product/Org/FAQ)
- Time to first index-→24h
Migration to Shopify
Products and URLs moved with correct 301 redirects, no drop in traffic.
- Niche
- Multi-category ecommerce
- Platform
- → Shopify
- Timeframe
- 12 weeks
- 301 redirects-→12,400
- Keywords retained8,900→8,900
- Organic traffic 30 days post100%→104%
GEO / AI SEO
AI-ready pages that get cited in ChatGPT, Perplexity and Google AI Overviews.
- Niche
- B2B SaaS + ecommerce
- Platform
- Any
- Timeframe
- 90 days
- AI citations (ChatGPT)2 / mo.→31 / mo.
- Clicks from AI Overviews-→1,200 / mo.
- Referrals from Perplexity0→180 / mo.
Excavator services (Haskovo, Bulgaria)
New site from scratch with architecture by service and service area, schema, GBP optimization and citations in Bulgarian directories. SERP visibility from 0 to 94 keywords in Top 10. Calls jumped 5× in 4 months.
- Niche
- Excavation services · digger + dumper
- Platform
- Built from scratch + GBP
- Timeframe
- 4 months
- Google Maps position (Haskovo)#8→#1
- Calls / month8→42
- Direction requests-→+210%
- Top-10 keywords0→94
Funeral services agency (Sofia)
A new site built from scratch, SEO-ready from day 1, plus full local SEO (GBP, NAP, citations) and content that answers real questions. From invisible on Google to Top 3 for primary searches, calls tripled in 5 months.
- Niche
- Funeral services
- Platform
- Built from scratch + GBP
- Timeframe
- 5 months
- Google Maps position (Sofia)#11→#2
- Calls / month12→47
- Direction requests-→+180%
- Top-10 keywords0→78
Real estate broker (Sofia)
New site from scratch with a landing page per neighbourhood, schema on every listing, and buyer-focused content. SERP visibility: 142 keywords in Top 10. Local SEO pushes the broker to Maps Top 3. +280% organic enquiries in 7 months.
- Niche
- Real estate
- Platform
- Built from scratch + GBP
- Timeframe
- 7 months
- Top-10 keywords0→142
- Organic enquiries / month9→34
- Google Maps position#14→#3
- Referring domains0→47
Law firm (Sofia)
New law-firm site built from scratch with architecture by practice area and FAQ pages the AI models actually cite. SERP: 112 keywords in Top 10. Local SEO: #1 in Maps for primary terms. Enquiries 5× in 6 months.
- Niche
- Legal services
- Platform
- Built from scratch + GBP
- Timeframe
- 6 months
- Maps position for primary keyword#9→#1
- Enquiries / month4→22
- Top-10 keywords0→112
- AI Overview citations0→9 / mo.
Dental practice (Plovdiv)
New site from scratch with an integrated booking system, a page per doctor and service. SERP visibility: 61 keywords in Top 10. Local SEO + GBP: #1 in Maps in Plovdiv. 4× more online bookings in 4 months.
- Niche
- Dentistry
- Platform
- Built from scratch + GBP
- Timeframe
- 4 months
- Online bookings / month8→35
- Maps position (Plovdiv)#6→#1
- Real reviews in GBP22→87
- Top-10 keywords3→61
Auto repair shop (Sofia)
New site from scratch with architecture by service × brand (BMW service, Audi service, VW service). SERP: 89 keywords in Top 10. Local SEO + automotive-directory citations. 3× more calls in 5 months.
- Niche
- Auto repair & diagnostics
- Platform
- Built from scratch + GBP
- Timeframe
- 5 months
- Calls / month18→62
- Maps position for 'BMW сервиз София'#7→#1
- Direction requests-→+240%
- Top-10 keywords2→89
Air-conditioning install & service (Sofia)
New site from scratch with a page per AC brand and a BTU calculator that earned backlinks. SERP: 124 keywords in Top 10. Local SEO + renovation-blog citations. +320% peak-season enquiries, ready for the rush.
- Niche
- HVAC / Air conditioning
- Platform
- Built from scratch + GBP
- Timeframe
- 6 months
- Peak-season enquiries / month25→105
- Maps position for 'монтаж климатик София'#12→#2
- Top-10 keywords5→124
- Referring domains0→31
Natural cosmetics brand (Shopify build)
Shopify store built from scratch for a natural cosmetics brand. SERP visibility: 47 keywords in Top 3. The store runs 24/7 and replaces the Instagram-DM order flow.
- Niche
- Natural cosmetics
- Platform
- Shopify
- Timeframe
- 6 months
- Organic revenue / month€0→€18,400
- Top-3 keywords0→47
- Conversion rate (organic)—→3.2%
- Referring domains0→62
Specialty coffee store (Bulgaria)
Shopify store from scratch for a specialty coffee roastery. Catalogue by origin × roast × brew method, subscription model, and brewing-guide content.
- Niche
- Specialty coffee
- Platform
- Shopify
- Timeframe
- 7 months
- Organic revenue / month€0→€12,300
- Active subscriptions0→184
- Top-10 keywords0→163
- Conversion rate (organic)—→2.9%
Men's grooming DTC (UK)
Shopify store from scratch for a UK men's grooming brand. Catalogue by routine × concern, subscription model, and outreach to UK lifestyle press.
- Niche
- Men's grooming DTC
- Platform
- Shopify
- Timeframe
- 6 months
- Organic revenue / month£0→£24,600
- Top-3 keywords (UK SERP)0→38
- Subscription subscribers0→412
- Conversion rate (organic)—→2.7%
SEO audit of a fashion store (Shopify)
7-day SEO audit of a Shopify store with a bloated index. Found 130K indexed URLs - tag pages, facet combos, duplicate variants. The plan was executed by the client's dev team and produced +145% organic traffic.
- Niche
- Fashion / Shopify
- Platform
- Shopify
- Timeframe
- 7-day audit + 6 mo. implementation
- Indexable URLs130,000→8,500
- Top-3 keywords31→412
- Organic traffic—→+145%
- Time to first real lift—→45 days
SEO audit of a B2B SaaS - JS not rendered
B2B SaaS with client-side React whose content Google couldn't see. The audit identified the JS rendering issue; the recommendation was an SSR migration. Result: indexation jumped 12% → 94%, signups went up 9×.
- Niche
- B2B SaaS
- Platform
- React → Next.js (SSR)
- Timeframe
- 7-day audit + 90-day migration
- Indexed pages (GSC)12%→94%
- Organic signups / month8→73
- Top-10 keywords4→138
- First signup from Google—→day 28
Emergency audit after a broken migration
A local services business lost 45% of traffic in 30 days after migrating to a new platform. The emergency audit found 8,400 broken redirects, lost schema and a GBP desync. The remediation recovered traffic to 112% of baseline.
- Niche
- Local services
- Platform
- WordPress → Webflow (recovery)
- Timeframe
- 7-day audit + 75-day remediation
- Organic traffic vs. baseline55%→112%
- Maps position (primary kw)#9 (fell from #1)→#1
- Working 301 redirects0→8,400
- Time to full recovery—→75 days
Anonymised under NDA.
Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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