Local business
Optimized Google Business Profile, local citations and a reviews strategy.
- Niche
- Service business
- Platform
- GBP + site
- Timeframe
- 6 months

Challenge
A local service business in Sofia, strong operationally, but stuck at #10.8 average position in Google Maps. Competitors with less experience but better-tuned GBPs were leapfrogging it into the map pack.
What I did
Fully completed GBP - services, products, photos, Q&A. 30+ local citations with fresh NAPs across the top directories. Review collection wired into the customer flow (post-service email, QR at the location). Per-city local landing pages.
- Fully completed GBP - services, products, photos
- 30+ local citations and fresh NAPs
- Systematic review collection in the customer flow
- Per-city local landing pages
Results
In 6 months the average Maps position dropped from #10.8 to #2.4. Direction requests from 85 to 190 per month. Calls from GBP doubled (1× → 2.1×).
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Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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