Home & garden
Category landing pages built on real demand and content around purchase intent.
- Niche
- Home & garden
- Platform
- Magento
- Timeframe
- 8 months
Challenge
Magento store with 44 categories, most written in the late 2010s. Seasonal search wasn't addressed - the demand peak for garden furniture lands in March, and the matching category simply didn't exist.
What I did
Built a seasonal demand map for the full year. Shipped 68 new categories on time, before the demand peaks hit. Rewrote copy on the top 20 categories around buyer intent. Clean URLs + breadcrumb schema. Pruned 600+ thin product pages.
- Seasonal demand map → new categories shipped on time
- Buyer-intent copy on the top 20 categories
- Clean URLs + breadcrumb schema
- Pruned 600+ thin product pages
Results
Organic orders in 8 months from 320 to 628 per month (+96%). Category pages from 44 to 112. SISTRIX visibility from 0.18 to 0.71 - nearly 4× growth.
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Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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