SEO audit of a fashion store (Shopify)
7-day SEO audit of a Shopify store with a bloated index. Found 130K indexed URLs - tag pages, facet combos, duplicate variants. The plan was executed by the client's dev team and produced +145% organic traffic.
- Niche
- Fashion / Shopify
- Platform
- Shopify
- Timeframe
- 7-day audit + 6 mo. implementation
Challenge
Established Shopify fashion store with 2 years of traffic that climbed and then flatlined at ~40K sessions / mo. Strong products, but the index was completely bloated. They couldn't understand why smaller competitors ranked better. Wanted an objective external review, not an implementation engagement.
What I did
7-day fixed-scope SEO audit. Full crawl with Screaming Frog + Sitebulb. Competitive comparison in SimilarWeb. GSC analysis - what's indexed, what isn't. Audit of speed, schema, on-page, internal linking. Deliverable: a PDF with 18 issues prioritized, scored for effort vs. impact. 60-min video review walked through everything with their dev team. 30-min day-30 follow-up to validate the implementation.
- Full crawl with Screaming Frog + Sitebulb, a report on each of 18 technical issues
- Identified 122K bloat URLs (tags, facet combos, sort variants) with no noindex, no canonical
- Recommendation: noindex on all filters except the 8 with real demand; canonical on product variants
- Open-source variant selector instead of separate URLs per color / size
- Schema audit: Product schema missing on 72% of the catalogue, recommended structure with rating + price + availability
- 60-min video review with a prioritized 90-day plan, alongside the client's dev team
- Day-30 follow-up - validated the implementation and fine-tuned the priorities
Results
The dev team implemented 14 of 18 recommendations over the next 90 days. Indexable URLs dropped from 130K to 8.5K. Once Google re-evaluated, Top-3 keywords jumped from 31 to 412. Organic traffic +145% in 6 months. First real visibility movement within 45 days, not after half a year.
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Home & garden
Category landing pages built on real demand and content around purchase intent.
Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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