Real estate broker (Sofia)
New site from scratch with a landing page per neighbourhood, schema on every listing, and buyer-focused content. SERP visibility: 142 keywords in Top 10. Local SEO pushes the broker to Maps Top 3. +280% organic enquiries in 7 months.
- Niche
- Real estate
- Platform
- Built from scratch + GBP
- Timeframe
- 7 months
Challenge
An experienced broker with 12 years in the business, but everything ran through Imot.bg and Facebook referrals. No own site, and the big agencies (Adres, Yavlena, Forton) dominated Google for every Sofia-neighbourhood search.
What I did
Site from scratch with an integrated listings system + filters. URL hierarchy by neighbourhood - each of the 12 key Sofia districts got its own landing page optimized for real searches ('apartment in Lozenets', 'house in Boyana', 'property in Mladost'). RealEstateListing schema on every listing. Buyer guides per neighbourhood with genuinely useful content. GBP filled out. Outreach to lifestyle and finance blogs. Top 30 listings - English version for foreign investors.
- Site built from scratch with an integrated listings system + filters (property type, area, price, size)
- Per-neighbourhood landing pages (Lozenets, Mladost, Vitosha, Studentski, Iztok, Geo Milev) - real demand of 1,000+ searches/month each
- RealEstateListing + Place + GeoCoordinates schema on every listing
- Buyer guides - 'apartment in Lozenets', 'house in Boyana' - with real value, not just SEO copy
- Full GBP with service coverage area, property types, broker fees
- Outreach to 15+ finance and lifestyle blogs for backlinks
- Top 30 listings translated to English for foreign investors
Results
In 7 months: keywords in Top 10 from 0 to 142, Maps position #14 → #3, organic enquiries tripled (9 → 34/month). 47 referring domains. The broker now picks which clients to work with, not the other way around.
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Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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